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Project Overview

​The clock is ticking! We're in the exciting (and sometimes confusing!) pre-PMF stage at Wholetailer, and we need to find our ideal acquisition channel. This project is all about accelerating our growth by attracting those perfect users.

Here's the plan:

• Wholetailer Deep Dive: Understanding product, user, creation of ICP (including influencers and blockers), product category, competitor, and market
• Marketing Pitch: Core values of Product, Pitch, Marketing Messaging
• Acquisition channels: Conduct at least 3 experiments and craft an implementation plan.

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This project is all about building momentum for Wholetailer in this early stage. By finding the perfect audience and connecting with them in the best way possible, we'll be well on our way to product-market fit and ready to take the B2B wholesale world by storm!

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Wholetailer Deep Dive

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Product

Wholetailer is a B2B wholesale distribution platform that leverages its B2B Wholesale platform to connect retailers directly with D2C brands. More specifically, Wholetailer acts as a marketplace, facilitating transactions between these two parties. Unlike traditional wholesale models with multiple layers of distribution, Wholetailer streamlines the process by eliminating the middleman. This benefits both retailers and brands.

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Benefits to Retailers:

1. Exclusive products: We offer a curated selection of hot products from D2C brands, so retailers can stock their shelves with unique items that keep customers coming back for more.
2. Pay on delivery: Fast and reliable! Retailers get what they need in just 48 hours, with the option to pay only when the products arrive.
3. No Minimum Orders: Unlike traditional wholesale, there are no minimum order quantities. Retailers can order exactly what they need, as much or as little as they require.
4. Extra margins: We offer exclusive wholesale prices, so retailers can keep more money in their pockets and focus on growing their businesses.

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Benefits to Brands:

1. Guaranteed Timely Payments: No more waiting! Brands get their money quickly and reliably with guaranteed payments within 2 days (T+2).
2. Last Mile Delivery: Brands simply ship products in bulk to Wholetailer, and we handle getting them to retailers safely and efficiently.
3. Minimal Returns: Retailers order what they know they can sell, meaning far fewer returns and easier stock management for brands
4. Offline Brand Promotion: We help brands connect with a wider audience through real-world promotions like pop-up shops and events.

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Users

Wholetailer serves two primary user groups: Retailers and Direct-to-Consumer (D2C) Brands.

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How it works

For Retailers

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For Brands

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Finding Ideal Customer Profile (ICP)

User Segments (ICP Prioritization Framework)

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For ICP Prioritization Framework, click here

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Competitor's Analysis

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Marketing Pitch

Core Value of Wholetailer

For Retailer

For Brand :

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Sample Marketing Assets (Mainly copies not the final designs)

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Acquisition Channels

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Experiments Conducted

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Experiment - 1 - In-person meetings with Retailers

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Hypothesis: Kirana retailers in Gurgaon are eager to increase their margins and stock the latest trendy products from the online world, but they want to avoid the risk of unsold inventory.

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Implementation Plan

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Experiment 2: Engaging with Online Communities

Hypothesis: Joining and getting involved in places like the Kirana Club and Facebook groups for Gurgaon retailers could help us get to know what local store owners are looking for and the latest buzz in the market.

Implementation Plan

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Experiment 3: Using Personal Connections for Niche Market Penetration

Hypothesis: Utilizing personal networks to directly connect with canteen decision-makers in offices, schools, and colleges will enable Wholetailer to effectively introduce its offerings to a focused audience, potentially accelerating partnership formations and market penetration.

Now that we've finished these experiments, we're ready to take the next steps. We've learned a lot, and it's time to use those lessons as we start thinking about growing even more.

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